Our Story

The Gift of Curiosity Lasts a Lifetime.

  • At Good To Play, we believe the future belongs to the curious. By curating and collaborating with the world’s most engaging toy brands, Good To Play Toys give children the gift of curiosity.

    As the world constantly speeds up, it’s more important than ever that kids find joy in exploration and creation, not just outcomes and achievement. And, in an era of fast fads and convenience, building appreciation for quality and versatile products is of equal importance for all ages. It’s on these founding principles that Good To Play was born. Good To Play is a trusted symbol for toys that develop curious and conscious kids. When you see the Good To Play brand, you know kids are learning to see a world of possibilities.

    Fun is just the beginning! All Good To Play toys are carefully chosen to deliver benefits beyond just enjoyment. They help children to develop curiosity, creativity,social skills and an appreciation for the environment.

    Nurturing curiosity is proven to help children develop traits and habits that will set them up to find greater satisfaction in life. From achievement through creativity (not just structured learning) to empathy and the ability to develop more meaningful relationships, Good To Play give children more than just toys - they give the gift of curiosity.

  • We have carefully curated a beautiful collection of children’s toys with these goals in mind. Our range includes children's toys that contribute to your child’s development, helping you to guide your children through these precious and important years. We recognise how vital it is for a child to be stimulated intellectually, challenged through supported play, and rewarded for progress.

    Our extensive range of toys come in an assortment of play styles and are designed to help your child progress in specific developmental areas. You can browse through different categories like educational toys, STEM toys, wooden toys, musical toys, construction toys and many more.

    We carry world-leading brands like Magna-Tiles, Dantoy, 4M, Avenir, EverEarth, Le Toy Van, Tender Leaf, Kinderfeets, Plus-Plus, Johnco, YBIKE and more. We are sure your child will love these beautiful toys as much as you will.

    Good to Play is proudly Australian Owned and Operated and ships products from our Newcastle based warehouse facility.

  • We care about kids and quality toys

    We care about kids and quality toys

    All products stocked by Good to Play comply with the highest standards of Australian safety. Toys have been carefully selected with safety and workmanship in mind, ensuring that the toys are safe and good to play with.

  • We're passionate about education

    We're passionate about education and STEM

    Learning through play is an important part of a child’s development. Through play, a child learns valuable life skills. Our age-appropriate range of educational toys aim to enhance a child’s learning by creating fun experiences with toys.

  • We understand the importance of play

    We understand the importance of play

    Good to Play recognises the importance of play for all children. When children play, they learn to use their minds and practise skills that enhance their development. Watching children play lets us understand why play is so important.

  • We are environmentally focused and fun

    We are environmentally focused and fun

    Good to Play focuses energy on sourcing environmentally-friendly toys which are not only good for the environment, but fun to play with too. We stock a wide selection of eco-friendly toys that have been made from sustainable sources.

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